Our task was to create a video which would show parents how Helfi motor children’s development.
The challenge was to create a communication that would meet the expectations of customers of the technological industry, as well as parents – the crucial recipients of HELFI.
We took care of the production of the film, which became an essential element of the campaign.
Generally films awake emotions among the audience, therefore we showed the most important moments of children’s development and the emotions associated with thefirst step or smile of a child, which allowed the audience to explain that we understand its concern. Parallelly, we explained the three basic functionalities of the application: the monitoring of child’s development, the electronic health book and appointment with doctor.
We approached the task with the conviction that a child is curious about the world and new experiences.
Helfi therefore understands all the children’s needs and at the same time helps parents to remain calm. It is a friend and every day assistant of children’s health.