Eitypic is a Belgian company dealing with software architecture.

We were asked to create a new logo and brand book for them. Eitypic specializes in Software and Enterprise strategy, Process Re-engineering, Coaching and agility, as well as Cost Reduction, that is why we knew that we must find a universal and capacious sign, able to represent all of these actions.

We've created a heavily abstract motive consisting of lines and circles. It represents the complexity of the process in a simple manner. The client has confirmed that the presented version is perfect because it represents a current evolution of the software and the new hype terms like microservices, blockchain, and big data.

The following step was creating a brand book. In it we've determined fonts, colors, safe fields, and designed special dedicated patterns.

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